Account Manager - Influencer Marketing
About the position Later is seeking an Account Manager to act as a trusted advisor and strategic partner to our customers. In this role, you’ll own the success of a portfolio of influencer marketing clients, ensuring campaigns deliver measurable ROI and long-term value. You’ll combine strategic consulting, campaign execution, and relationship management to help customers achieve their marketing goals. Internally, you’ll guide Coordinators and Co-Ops on execution, mentor junior team members, and act as the voice of the customer to influence Later’s product and service roadmap. This is a high-impact role at the center of our customer experience. Responsibilities • Own a portfolio of customer relationships from onboarding through renewal, ensuring adoption, satisfaction, and retention. • Act as a trusted advisor by providing strategic recommendations that align influencer programs with customer business goals. • Lead strategic business reviews (SBRs) and campaign wrap reports, delivering insights that shape future strategy. • Oversee influencer campaign delivery from kickoff through reporting, ensuring content quality, on-time execution, and alignment to KPIs. • Partner with customers on post-sale strategy, sharing best practices and actionable insights to optimize performance. • Manage budgets, contracts, and deliverables with precision, providing transparent updates and proactive issue resolution. • Project manage campaigns by delegating executional tasks to Coordinators/Co-Ops, while serving as a mentor and coach. • Collaborate cross-functionally with Sales, Strategy, Research, and Product teams to deliver seamless client experiences. • Represent the customer and influencer voice internally, escalating insights and feedback to shape platform and service improvements. • Analyze campaign performance data to generate actionable insights for customers and internal teams. • Identify risks and opportunities early, providing proactive solutions to drive stronger results. • Contribute to evolving best practices as the influencer marketing industry and Later’s platform capabilities grow. Requirements • 3–5+ years of experience in influencer marketing, campaign management, or social media; agency or paid media background preferred. • Proven success acting as a strategic advisor, delivering recommendations that map to client business goals. • Strong project management skills, with the ability to balance multiple accounts and priorities. • Excellent communication, relationship management, and presentation skills. • Analytical mindset, able to interpret data and translate insights into action. • Experience mentoring or coaching junior team members. • High integrity, empathy, and a strong customer-first mindset. • Expertise with influencer or marketing platforms; ability to become an expert in the Later Influence™ platform.