Account Executive

Remote Full-time
Job Title:

Account Executive

Department/Group Overview:

Looking for a candidate to join an experienced team of linear and addressable sellers to grow linear and addressable business on WTVD and throughout the Southeast region with Disney Addressable products.

Job Summary:

Reports to the Director, Sales

Responsible for building strong relationships with clients & their agencies – agency investment teams for AEs assigned to holding companies; agency strategy/planning teams for AEs assigned to categories, while driving revenue. A critical part of being a successful Account Executive is gaining insight into customer needs and experiences and translating those into sellable opportunities.

Responsibilities and Duties of the Role:
β€’ Strategically position our solutions & ideas (linear and/or digital) in the market and throughout the southeast to drive revenue and win business.
β€’ Position all benefits and key selling propositions including multi-media sports, entertainment, news solutions and station sponsorships/tentpoles.
β€’ Serve as a thought leader in the marketplace (linear and/or digital) across video, social, display, data, etc.
β€’ Partner with internal sales teams (linear and/or digital) on ways to increase opportunities to benefit all revenue across portfolio.
β€’ Participate and successfully dominate in scatter marketplace (linear and/or digital).
β€’ Execute expertly and partner with multi-media or addressable teams on any RFPs or ideas as well as upfront.
β€’ Provide direction to solutions team to ensure all of our tentpole opportunities have strong multimedia and or addressable components.
β€’ Leverage creative solutions to increase Disney’s win rates and ensure that we are delivering
β€’ against all lines of business.
β€’ Craft client specific strategies that drive IP enabled media and data strategies that create yield opportunities for the company.
β€’ Partner with programmatic sales teams to craft and execute automated strategies internally and externally.
β€’ Contribute to a positive culture of inclusion, and uphold the values of Disney Ad Sales.

Required Education, Experience/Skills/Training:
β€’ Bachelor's degree or equivalent experience
β€’ Ability to multi-task and navigate large complex organizations
β€’ 5 years of media sales experience required, 6 years preferred
β€’ Demonstrated a track record of revenue growth & superior client interactions
β€’ Strong network of key client and agency partners
β€’ Exceptional communication and presentation skills
β€’ Willingness to travel
β€’ Must have working knowledge digital landscape and platforms
β€’ Must have established, senior level relationships with advertising agencies and brands directly
β€’ Proven success in prospecting, cold calling and pursuing new business

Preferred Education, Experience/Skills/Training:
β€’ Must be excellent at communication and possesses presentation skills that engage a room and foster continuous dialog
β€’ Positive, detail oriented, self-starter
β€’ Strong negotiation skills

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