Account Based Marketing Manager, German Speaking
Job Description:
• Design and execute 1:1 and 1:few ABM programs that align to sales goals and influence decision-makers across the buyer’s journey.
• Oversee account selection, account research, and planning, as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data, and virtual events).
• Define buyer personas within accounts, crafting messages that align to persona challenges and expected business outcomes.
• Coach and align stakeholders across Marketing, Sales Development, and Sales to execute on integrated account activation plans.
• Partner with content teams to provide campaign customization and tailored thought leadership.
• Monitor key performance indicators for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics.
Requirements:
• Must be speaking German fluently and have excellent writing skills in German
• Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media
• Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage
• Excellent project management skills
• A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams
• Experience in a high-tech B2B demand generation or sales supporting marketing role preferred
• Experience in the HR or recruiting technology space preferred
• Candidates must be bilingual in English and German and be located in Germany, France, UK, or Poland.
Benefits:
• competitive salaries
• generous equity
• collaborative, diverse, and remote-friendly work environment
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• Design and execute 1:1 and 1:few ABM programs that align to sales goals and influence decision-makers across the buyer’s journey.
• Oversee account selection, account research, and planning, as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data, and virtual events).
• Define buyer personas within accounts, crafting messages that align to persona challenges and expected business outcomes.
• Coach and align stakeholders across Marketing, Sales Development, and Sales to execute on integrated account activation plans.
• Partner with content teams to provide campaign customization and tailored thought leadership.
• Monitor key performance indicators for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics.
Requirements:
• Must be speaking German fluently and have excellent writing skills in German
• Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media
• Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage
• Excellent project management skills
• A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams
• Experience in a high-tech B2B demand generation or sales supporting marketing role preferred
• Experience in the HR or recruiting technology space preferred
• Candidates must be bilingual in English and German and be located in Germany, France, UK, or Poland.
Benefits:
• competitive salaries
• generous equity
• collaborative, diverse, and remote-friendly work environment
Apply tot his job
Apply To this Job