Account Based Marketing Manager – EdTech SaaS
Job Description:
• Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences.
• Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts.
• Use Demandbase to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement.
• Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders.
• Manage budgets, timelines, and results while continuously experimenting with new tactics and tools.
• Lead and analyze research projects to surface insights that fuel smarter ABM strategies.
Requirements:
• 5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred).
• Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion.
• Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau.
• Analytical mindset with the ability to interpret data and communicate insights clearly.
• Excellent communication and collaboration skills—comfortable building trust with sales, customer success, marketing ops, and key stakeholders.
• Curiosity, creativity, and a test-and-learn approach that aligns with Instructure’s culture of innovation.
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
Benefits:
• health insurance
• retirement plans
• paid time off
• flexible work arrangements
• professional development
Apply Now
Apply Now
• Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences.
• Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts.
• Use Demandbase to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement.
• Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders.
• Manage budgets, timelines, and results while continuously experimenting with new tactics and tools.
• Lead and analyze research projects to surface insights that fuel smarter ABM strategies.
Requirements:
• 5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred).
• Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion.
• Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau.
• Analytical mindset with the ability to interpret data and communicate insights clearly.
• Excellent communication and collaboration skills—comfortable building trust with sales, customer success, marketing ops, and key stakeholders.
• Curiosity, creativity, and a test-and-learn approach that aligns with Instructure’s culture of innovation.
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
Benefits:
• health insurance
• retirement plans
• paid time off
• flexible work arrangements
• professional development
Apply Now
Apply Now