ABM Demand Marketing Manager
About Fello : Fello is a profitable, hyper-growth, VC-backed B2B SaaS startup on a mission to empower businesses with data-driven intelligence. Our AI-powered marketing automation platform helps businesses optimize engagement, make smarter decisions, and stay ahead in a competitive market. With massive growth potential and a track record of success, we’re just getting started. If you’re passionate about innovation and want to be part of an industry-defining team, Fello is the place to be. About You: You’re an ABM-first demand marketer who turns named-account strategy into pipeline and revenue. You orchestrate multi-channel plays across LinkedIn (sponsored, InMail, retargeting), email, content, and events, meeting each buying committee where they are. You own our ideal customer profile: you keep it current, turn it into clear segments, and craft simple, persona-specific messages and tiered experiences. You write tight, conversion-focused copy and constantly test offers, formats, CTAs, and cadences. Fluent with AI (ChatGPT, Claude) and ABM/CRM tools, you build actionable dashboards for engagement, CTR/CPL, ROI, and pipeline influence, partnering with Sales/RevOps to optimize in-flight. A proactive self-starter, you thrive in high-growth SaaS. You Will: ABM Strategy & Execution Design and lead multi-channel ABM programs to engage target accounts at every stage of the buying journey. Drive LinkedIn-based demand generation campaigns, including sponsored content, InMail, retargeting, and custom audience activation. Create account-specific campaign plays that integrate paid, email, content, and events into cohesive experiences. Campaign Development Develop short-form, high-conversion content for LinkedIn ads, landing pages, nurture programs, and outbound sequences. Tailor messaging and creative assets to specific personas and account tiers to increase relevance and engagement. Test and optimize ad formats, CTAs, and campaign structures to maximize engagement and conversion. ICP Expert Understand the ICP at a high-level and be liaison for the marketing team in building more targeted messaging throughout department Continuously refine the research and definitions of ICP-, ICP, and ICP+ Segmentation & Personalization Develop targeted ad and email campaigns using AI, data-driven ABM audience segmentation, behavioral triggers, and dynamic content. Work closely with the CRM team to refine audience segmentation for more personalized and relevant messaging. Analytics & Reporting Build dashboards and reports to track ABM program success, including engagement by account, pipeline influence, and ROI. Monitor campaign performance by channel (CTR, CPL, pipeline impact) and optimize in real-time. Provide insights and recommendations to continuously improve targeting and personalization. You Have: 5+ years of experience in demand generation or ABM marketing within a B2B SaaS environment . Hands-on experience managing LinkedIn campaigns (ads manager, analytics, retargeting). Strong knowledge of account segmentation, targeting, and personalization strategies . Familiarity with modern AI-driven ABM tech stack. Proven track record of pipeline influence and ABM campaign success. Preferred Requirements: Bachelor’s Degree in Marketing, Communication, Journalism or related field HTML/CSS knowledge for email template customization is a strong plus Experience in B2B MarTech industry, real estate industry, or a SaaS background Our Benefits: Competitive Compensation: Attractive salary and benefits package. Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance. Professional Growth: Opportunities for career advancement and professional development. Health & Wellness: Comprehensive health vision insurance plans. Paid Time Off: Generous PTO and paid holidays to recharge and relax. Collaborative Culture: A supportive team environment that values innovation and collaboration. Equity Options: Opportunity to own a part of Fello and share in our success. Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies. Originally posted on Himalayas